The NBA today is releasing “Playoffs on NBA Lane,” the latest installment of its season-long campaign for its 75th anniversary season. The two-minute-plus digital film is launching across all NBA social media platforms and on NBA.com/75. It focuses on the excitement, culture and history of the NBA postseason. The fictional neighborhood of “NBA Lane” was introduced in a film ahead of this season’s tipoff. Created in conjunction with Translation, N.Y., the short film was directed by Emmett and Brendan Malloy. “Playoffs on NBA Lane” will begin airing on TV on Saturday, April 9. Additionally, 15- and 30-second versions will air cross-platform during the postseason. It features an lineup of players, broadcasters and fans. The full cast includes:
- Current players: Stephen Curry, DeMar DeRozan, Luka Dončić, Joel Embiid, Darius Garland, Ja Morant
- Legends: Charles Barkley, Muggsy Bogues, Clyde Drexler, Reggie Miller, Shaquille O’Neal, David Robinson, Chris Webber
- Broadcasters: Malika Andrews, Marv Albert, Ernie Johnson, Stephen A. Smith, Xavier Vaution
- Celebrity fans: Anthony Anderson, Tiffany Haddish, Spike Lee, Ludacris, Mark Phillips, Issa Rae, Breanna Stewart, Vince Staples, Ben Stiller (NBA).